Prudential Collaborates with Flexible Pass to Promote Fitness and Healthy Living in Myanmar


In line with its “We DO” ethos, Prudential Myanmar Life Insurance Ltd. (“Prudential Myanmar”), a wholly-owned business unit of leading pan-Asia life insurer Prudential Corporation Asia, is joining hands with Flexible Pass, Myanmar’s leading fitness and wellness app, in an exclusive, digital-led collaboration to roll out a series of initiatives that promote healthy and active lifestyles for families and communities in Myanmar.

Founded in 2017, Flexible Pass provides users access to over 180 locations in Yangon, Mandalay and Pyin Oo Lwin which offer fitness and wellness activities across more than 30 different categories. The platform serves more than 1,000 active users who make more than 2,500 bookings of fitness activities per month using Flexible Pass points, which offer cost savings compared to the normal rates offered by fitness outlets.

In line with their commitment to promote healthy lifestyles, Prudential Myanmar and Flexible Pass will soon be launching a series of joint initiatives, including offering discounted Flexible Pass points for Prudential Myanmar customers and co-hosting health and fitness activities for the public. Additionally, Prudential Myanmar is making wellness a priority for its employees and has taken up a corporate package with Flexible Pass to provide all employees with Flexible Pass points which they can use to enjoy fitness and wellness activities.

Mr. Asit Rath, Chief Executive Officer of Prudential Myanmar, said, “Our vision is to help individuals and communities in Myanmar lead healthier, wealthier and more fulfilling lives. In line with this, we are delighted to work with partners such as Flexible Pass, which leverage on digital innovation to empower people to take care of their health. Flexible Pass makes it easy for everyone to access a wide range of lifestyle activities on their mobile phones and we look forward to collaborating with them on initiatives that engage and encourage people to improve their overall health and wellbeing.”

Flexible Pass is a graduate of the Founder Institute, the world’s premier idea-stage accelerator and start-up launch program run through Phandeeyar in Myanmar. It has been recognised as a leading innovative platform, winning the Startup of the Year (2017) and Best HealthTech Startup of the Year (2017 & 2018) awards from the Myanmar Rice Bowl Startup Awards and also won the award for Founder Of the Year (2019).

“We are delighted to team up with Prudential, a leading global insurer, on this strategic collaboration. Both companies share a mutual objective of helping people lead healthier, improved lives, and we are looking forward to introducing joint programmes that promote healthy living. Flexible Pass has undergone remarkable growth in recent years and working together with Prudential Myanmar, we are looking to expand even further in the country’s fitness and wellness industry as well as continue bringing value to the lives of the people of Myanmar,” said Sully Bholat, Founder and CEO of Flexible Pass.

In the coming months, Prudential Myanmar will be introducing “Pulse by Prudential”, a first-of-its-kind digital health mobile application that offers AI-powered information and personalised services aimed at making healthcare affordable and accessible to all.

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